Short links: Personal brands by Jonas

A lot of discussion about personal brands the last couple of weeks, so here we go with some snippets from that discussion.

Julia Allison on the cover of Wired
So the personal brand that is Julia Allison managed to score the cover of Wired. Many people define her for being famous for nothing, which is pretty much BS. She probably has done more publicity stunts over the last year than most celebrities do in a lifetime, at the same time she’s quite for famous for being hated. But listen to her in this podcast, she’s got a lot of good things to say.

The media outlet of Kanye
NY Times has an article about how Kanye is taking over the microphone from the mainstream media. Interesting to note how he bypass all the rumours that otherwise are created through being transparent on his blog. At the same time his blog is as personal as a McDonalds but even if the content is far from personal 95% of the posts it’s apparently good enough to have established the blog as part of a communication platform which he can use when he needs to.

Thomas Hawk bashing away
Last and certainly most angry is Thomas Hawk for completely bashing an employee at the SF MOMA. Jeremiah has a post on the subject and recognized that the employee’s SERP is ruined for years to come.

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August 10, 2008 / 2 Comments.

2 Comments

  1. SouthCarolinaHealth replied:

    I would say that it was my personality to begin that scored me the opportunity to create a brand. You can’t decide on what personality to exude after you finally decide to ‘brand’ yourself, that would mean you’re limiting your transparency.

    March 11th, 2009 at 6:16 pm. Permalink.

  2. hypnosiscourse replied:

    Thank you for the mention. It has been a pleasure and amazing to see your personal brand grow over the past few years Jeremiah.

    As for this post, I think your message is more about “growing a personal branding using social media as the medium.” In general, personal branding is a much broader concept, as it is the process by which we market ourselves to others. You don’t need social media tools to be recognized as a great contributor to your work group or to be recognized in your company for your efforts.

    Social media is just a way to be known by more people, inside and outside of work.

    That being said, personal brands are supposed to build more value for their companies and get them more exposure through their efforts.

    I agree that millennials will force corporations to open up and allow for social networking at work.

    March 19th, 2009 at 8:35 pm. Permalink.

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