Falling in love with a pizza by Jonas

I’m feeling obliged to post about this since I’ve earlier stated that I need the Domino’s pizza tracker in Sweden. Well, now I’ve tried it and it was quite impressive. And yes I still would love to have it in Sweden.

It’s such a little thing to buy, a pizza, but Domino’s, by making the experience of buying the pizza so great, is putting an emotional layer on top of what normally is only a transaction. Instead of it just being a transaction I’m now engaged in the making of the pizza from start to delivery, it really is MY pizza.

Much of the experience is about time, a clock is always present and the process is providing me with feedback when something happened and what will happen next. The web experience of ordering a pizza is adding to the already existing gaming aspects of Domino’s business. By stating they will always deliver within 30 minutes, otherwise it’s free, is already there all about gaming and you’ll have customers watching the clock just to see if Domino’s will make it or not. By having a clock and time stamps during the process on the web site just makes that game even more fun and engaging.

A detail that they do really well is that they use the actual names of those that made my pizza, giving a personal touch to something that otherwise could have been very factory-like.

As geeky as it might be, below I posted some screenshots of the process.

dominos pizza tracker step 1

Dominos pizza tracker step 2

Dominos pizza tracker step 3

Dominos pizza tracker step 4

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March 13, 2008 / 3 Comments.

3 Comments

  1. Matt replied:

    This got me thinking… these giant pizza chains spend a lot of coin on advertising, clever internet tools, and slight tweaks to the construction of the pizza, e.g. cheese-stuffed crust! new double crust pizza! all new square pizza! But they don’t address the core reason that pizza snobs like me won’t buy their pizza — it tastes like shit. As long as their pizza is consistent (you can get the same shitty Domino’s pizza in New York that you get in Texas, in 30 minutes no less), and they cater to the lowest common denominator of pizza buyers, they’ll reap the rewards of their business model. Pizza lovers who care about small details like GOOD ingredients can go pay $20 for a pizza at the mom & pop and Domino’s could give a fuck.

    May 2nd, 2008 at 10:28 pm. Permalink.

  2. fluilsGes replied:

    Thank you! Super page

    December 10th, 2009 at 5:01 am. Permalink.

  3. untoniuch replied:

    Hi. Great page

    December 11th, 2009 at 7:44 am. Permalink.

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