Instead of an ad network
Viacom has formed an ad group called Digital Fusion, which will design customized cross-media campaigns for MTV’s many digital properties, focusing on emerging online media, social networking and virtual worlds.
When everyone else is creating ad networks, MTV chose to focus on execution, which generates knowledge and competence in-house on how to build successful and effective marketing campaigns, with focus on social networking sites and virtual worlds.
In short, creating a valuable company asset.
mtv, viacom, digital reklam, annonser, kommunikation, annonsnätverk
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