iPhone and mobile advertising
An interesting quote from a recent mobile campaign by Land rover.
So far, the campaign has garnered 2.5 million impressions. But the click-through rate on the iPhone was 0.3%, higher than the average of 0.22% for the entire campaign, she said.
1. iPhone is changing the playing field of mobile advertising
2. Wow, that’s a low CTR.
(via Kedrosky)
iphone, mobil reklam, reklam, apple
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