When the ad review is better than the ad by Jonas

Ford’s video spots are pretty much advertising as they’ve always done it. No greatness to be found there and Bob Garfield doesn’t shy away from telling them so:

They seem to have persuaded themselves somehow that they are doing something positive — celebrating the spirit of a city, shedding light on its challenges, recognizing its heroes.

Bullshit.

What they are doing is exploiting its victims to advertise luxury SUVs. It is vulgar. It is grotesque. It is disgusting.

AdAge

And the video

[tags]bob garfield, advertising, ford, new orleans[/tags]

reklam, ford