How to fight free by Jonas

Related to this morning’s post about the future of media a collegue just brought by the new issue of Monocle (issue 08) which centre around the specific topic, Future of newspapers (printed).

There I found a great article about NRC Next, a dutch newspaper that has taken on its free competitors with a price of one euro per day. How?

News is free, but information is not — we tell people the news but do more with it.

- Jan Paul van der Wijk, Chief of design, NRC Next

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November 9, 2007 / 2 Comments.

2 Comments

  1. JMN replied:

    Here’s something I’m learning.

    People with little money to spend value free. Companies appreciate the perception of value, but never free. Free has the appearance of consequences.

    November 9th, 2007 at 5:53 pm. Permalink.

  2. One or maybe two random thoughts on content and distribution replied:

    […] of 2007. Managing to charge 1 euro per issue while competing with free newspapers is remarkable and they’ve found a new position creating unique content on an otherwise bland market, where content is the same in every paper. News is free, but information is not — we tell people […]

    December 31st, 2007 at 12:08 am. Permalink.

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