Regarding Yahoo by Jonas

In this (strange) video Kara Swisher is interviewing among (many) others Roger Macnamee. One of the few that has an interesting answer to the question: What should Yahoo do?

He says (as I hear it:):

Yahoo need to change their metric they measure themselves with. They’re never going to catch google on monetizing of search, it’s not even a relevant problem to solve for them. Instead they should focus on that they have one of the largest websites in the world and have a 100 mm users that need them to do more interesting stuff than they’re doing now. They need to improve their editorial content and connectivity between their products. This will deliver a more valuable product both for users and advertisers and be a much more valuable business.

Pretty much damn right.

[tags]Yahoo, Allthingsd, Jerry Yang, Kara Swisher[/tags]

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September 13, 2007 / 2 Comments.

2 Comments

  1. Yahoo strategy change replied:

    […] Yesterday Reuters published a hint of what the future strategy of Yahoo will be. Opening up the Yahoo properties is probably the only way to be able to compete in the market. But then the question raised is of course which market? I’m of the opinion that Yahoo should give up trying to compete with Google on search. […]

    October 24th, 2007 at 5:46 pm. Permalink.

  2. farmhouse kitchen table replied:

    It can be overwhelming and frustrating at times. How do you choose �the one� that works with the �other ones� you will love and care for, and will in return inspire, bring value and joy.

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