Interesting service of the week
Tailgate is a company that provides banner ads in which you can actually complete the checkout process and buying the product without never having to leave the banner. Read more about at Techcrunch.
In the comments on the Techcrunch post issues of security and trust are raised. Both true. But the online buying behaviour do change and in the longer perspecitve people tend to adapt if it makes their life easier and less problematic. Here is an example how Tailgate works.
In short, something to keep an eye on.
[tags]Tailgate, techcrunch, banner-ads, internet advertising[/tags]
Tailgate, techcrunch, banner annonsering, internet annonser, web 2.0
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