Storytelling: product by product
Our long time favourites, Threadless, has for a month or so included short video clips together with some of their products. See example here.
What really makes the difference is that the video is not only zooming in and out on the t-shirt and giving the customer a better understanding of the product. Instead it’s a short little clip that’s telling the story of the t-shirt illustration, with humor of course.
By doing so it enriches the story of the t-shirt design. Giving it that extra spin and making a small piece of garment, like a t-shirt, into a story.
This is not a unique feature in any way but still an example of how being open and creative can add value to the product, the brand and the community.
[tags]Threadless, video, retail, storytelling[/tags]
threadless, video, storytelling
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.