Printed digital communication by Jonathan

The barcode. Printed information transformed into digital information.

Mix up social media, mobile phones, and permission marketing… what do you get?

Smartpox, a creation from Avenue A | Razorfish’s IdeaLabs
A printed graphic that can be shot by a mobile camera and translated into digital media.

Passing out business cards, might reduce to simply allowing someone to photo your “pox”. I guess some will raise the issue of security, but developers (and tech marketers) must be drooling on getting a chance to mash this up… Polar Rose?. I can just hear it, “A picture is worth a thousand words… and a 12mb mp3 file, a flickr slideshow, a video profile, a…”

[tags]smartpox, avenue a, razorfish, polar rose, mobile applications[/tags]
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April 25, 2007 / 1 Comment.

One Comment

  1. firex smoke detectors replied:

    Wonder full writing skills you got mate.

    respect

    Josh Hamal

    …

    October 22nd, 2010 at 10:44 pm. Permalink.

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