Interface design = identity
A couple of days ago I read through an inspirational article by Oliver Reichenstein about how the interface relates to the brand experience and the identity of a company.
He brings up the example of the iPod and the cheeseburger as two products where the interface is representing the brand. In these cases the interface is so well designed and communicated that the brand becomes secondary.
Obvious web interfaces
Craigslist, Flickr and Amazon are all examples how the interface becomes more recognized than the brand itself. If its the simplicty of Flickr, consistency of Amazon or the clutter of Craigslist, doesn’t really matter. I even have a problem describing the logo of Craigslist but I sure remember how the interface looks.
Logo does not equal identity
As explained in the article:
a) Brand = Interface
b) Interface = Brand
c) Interface creates Brand Experience
d) Interface defines Brand Experience
e) Interface makes brands
f) UI=Brand
g) Interface=Identity
Now think of an industry this doesn’t apply to?
Yeah, I’m talking to you Toyota.
usability, design, IA, cheeseburgare, ipod
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