Still thinking about that yellow Escalade with a champagne fountain? Think again…
In a connected world, information is the currency. Luxury, therefore, is not about the excess of anything but rather the complete opposite. Knowledge that is concise, and on point. It’s knowing how to find it which is the admirable factor.
Times are good. Money is flaunted everywhere. 28 inch rims, chain pieces, designer outfits - the whole thing. But these consequent overstatements of wealth have turned them into commodities. When the pièces de résistance can be acquired by the masses, real or fake, it devaluates its worth. The bling is officially dead.
Björn Jeffery is sharing some insights on the future of luxury in the new issue of David Report
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