How to: combine a print and web magazine
Last year JPG magazine started and there was a lot of buzz in the blogosphere and in mainstream media especially about their business model that uses the web as a central medium for creating content (photographs) and then let people pay for a printed version of the content. Like a threadless for photos but with a magazine instead of a t-shirt.
Paul Cloutier writes an interesting posts how a web magazine and a print magazine can live in symbioses:
A magazine that is not about ephemeral data becomes much more about inspiration and discovery. A magazine does serendipity really well—you can flip to a random page and find something new that you never would have thought to search for. Magazines should be tactile, inspirational, and beautiful. They should be an experience that takes you somewhere unexpected.
However, the imposed scarcity in a magazine, with only a select number of pages, is one of the things that makes magazines really interesting. Each page should inspire a person to want to find out more—and when someone is ready to find out more—the web is there, ready to do what it does best, provide crazy amounts of in-depth information.
One of the most interesting parts of launching a magazine after years of launching websites is that we are actually selling a physical thing. We don’t have to convince people to sign up for a premium membership or to pay us for something that didn’t cost anything to distribute. We are selling people something they are familiar with: a physical product, a magazine. People seem to be pretty comfortable paying for something they can hold in their hands.
[tags]JPG, magazine, print, web magazine, user generated content, photography[/tags]
Bloggar.se: Fotografi, JPG, tidning, webbtidning
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