Eniro is doing some serious shopping
Tonight Dagens media broke the news that Eniro has bought a minority stake in one of the major Swedish video communities, Bubblare.se. Good or bad? Not sure, but after buying leta.se a couple of weeks ago it seems that Eniro and the larger media corporations in Sweden are chosing the strategy of growing through acquisitions. Not sure Bubblare.se is the right site to buy, with not a huge amount of traffic and a very basic technology there are no real competitive advantages for Bubblare compared to other video communities such as fejmtv. Mikael at Emerge is saying that Bubblare has been searching for capital to afford the growing bandwidth costs. Anyway congratulations to Oskar Kalmaru and his team, always fun to get some cash to spend!
(via Emerge)
Bloggar.se: Bubblare.se, video, Kalmaru, Emerge, Eniro
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2 Comments
- Good Old Trend » Blog Archive » Playing it safe replied:
[…] As Jonas from LK9 points out, this doesn’t make it the right decision. Bubblare.se have had a lot of media hype, living well off the recent sale of YouTube. For journalists out of the loop, the easiest way to find the next big thing is to find the same thing, locally. But Bubblare.se is not YouTube. […]
February 20th, 2007 at 10:22 am. Permalink.
- Erik replied:
As some indicate, Videoboom.com might have been a smarter purchase since that site has what many experts call the next big thing, i.e. C+C (content + cash). Videoboom is a very similar to revver.com where users receive 50% of the ad revenues generated from their clips.
February 20th, 2007 at 2:39 pm. Permalink.
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