An embassy in Second Life…eh, why? by Jonas

Yesterday morning, it was announced that the Swedish Institute was planning to open the first ever embassy in Second Life. This is a prime example of the Swedish strategy in every industry. By hijacking an internet trend in an early stage Sweden once again gives the perception of being up to date on internet behaviour and that we’re suppose to be cutting edge on the web. In reality, our web behaviour rarely goes beyond Aftonbladet, the natural starting page or the community that we take to heart. But it’s a surprisingly good PR decision by the Swedish Institute (which role often seems to be limited to accompanying the Swedish king on his trips around the world) and already just the news of saying that you plan to set up an embassy is worth more than actually executing on it.

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[tags]embassy, second life, swedish institute, Linden labs, PR 2.0[/tags]

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January 30, 2007 / 5 Comments.

5 Comments

  1. Next Generation Internet » Blog Archive » First eller Second Life? replied:

    […] Här är några poster bara om ämnet att Sverige skapat en ambassad i Second Life: BBC om att Sverige öppnar amabassad i Second Life Boing Boing om samma Carl Bildt i ämnet Mårten Gustafson om samma sak The Local lab:kloud9 […]

    January 30th, 2007 at 9:19 pm. Permalink.

  2. dimos replied:

    actually SI is also responsible for studyinsweden.se which is a very good site regarding the content (at least…)
    there are not many countries / national cultural institutes that have an equivalent presence in the web.
    so, it does some more things than accompanying the king
    and in comparison to others they are in the forefront…
    (ok, i know that might sound bitter -but, you know where i’m from)

    February 1st, 2007 at 4:20 pm. Permalink.

  3. Jonas replied:

    I feel you Dimos. Have just put up a big Olle Wästberg poster over my bed. Respect.

    February 10th, 2007 at 4:39 pm. Permalink.

  4. Error Flynn replied:

    Well, I could name several areas where Sweden (or Swedish users) are cutting edge on the Internet. The creative standard in marketing is one example.
    And I doubt that an average user from any other Country is significally more adventurous.
    Have a hard time imagining Mrs. Rice cutting the ribbon to a virtual American Embassy…

    February 18th, 2007 at 2:28 am. Permalink.

  5. First eller Second Life? replied:

    […] Här är några poster bara om ämnet att Sverige skapat en ambassad i Second Life: BBC om att Sverige öppnar amabassad i Second Life Boing Boing om samma Carl Bildt i ämnet Mårten Gustafson om samma sak The Local lab:kloud9 […]

    October 16th, 2011 at 10:46 am. Permalink.

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